Swell, Inc. offers online retail services for surf clothing, gears, and accessories for men and women. Its mens clothing include tees, tanks, shirts, sweatshirts, sweaters, boardshorts, shorts, pants, and jackets; footwear, including sandals and shoes; and accessories, such as sunglasses, watches, hats, backpacks and luggage, tech accessories, socks, boxers, wallets, and belts. The firm's womens clothing include swimwear, dresses, tanks, tops and tees, sweaters, sweatshirts and fleece, skirts, pants, shorts, jackets, denim, and intimates; footwear, such as sandals, heels and wedges, boots, shoes, and slippers; and accessories that include jewelry, hats, sunglasses, watches, bags, backpacks and travel, wallets, beanies and gloves, scarves, belts, gifts, and beach blankets. The company was founded by Jeffrey A. Berg and Nicholas A. Nathanson in June 1999 and is headquartered in Irvine, CA.