Bucherer AG engages in the manufacture and sale of watches and jewelry. It distributes its products under the Audemars Piguet, Baume & Mercier, Blancpain, Breguet, Calvin Klein, Carl F. Bucherer, Cartier, Chopard, Girard-Perregaux, Glashütte Original, Gucci, IWC Schaffhausen, Jaeger-LeCoultre, A. Lange & Söhne, Longines, Mido, Montblanc, H. Moser & Cie, Nomos Glashütte, Oris, Panerai, Piaget, Rado, Roger Dubuis, Rolex, Swarovski, Swatch, TAGHeuer, Tissot, Tudor, and Vacheron Constantin brands. The company was founded by Carl-Friedrich Bucherer and Luise Bucherer in 1888 and is headquartered in Lucerne, Switzerland.