NeuroFocus brings neuroscience advances in measuring and understanding human response to the world of market research and consumer engagement.
NeuroFocus applies its neurological testing expertise in six main categories: Brands, Products, Packaging, In-store marketing, Advertising, and Entertainment. Combining EEG brainwave analysis with precise eye-tracking, NeuroFocus delivers deep insight into the subconscious experience of consumers, in both natural ambulatory environments (ex. in-store, packaging, etc) as well as controlled laboratory settings (ex. advertising, media, etc).
With over 40 patents, proprietary technology, and a blue-chip client list representing Fortune 100 companies in dozens of categories, NeuroFocus produces accurate, reliable, and actionable insights at every stage of development.