Reason To Believe LLC is a company headquartered in Raleigh, NC, focused on perfumes, cosmetics, and other toilet preparations. The firm was founded by Melisse Shaban. Jose Luis Palacios is currently the CEO of the company.\nThe company says this about itself: Virtue is one of the fastest growing prestige haircare brands with products available globally at Sephora, Bluemercury and at select salons and retailers throughout the USA, UK, Canada, Europe, and Australia. Some of their award-winning products include Recovery Shampoo and Conditioner, Restorative Treatment Mask, Split End Serum, Healing Oil, Topical Scalp Supplement, and Virtue ColorKick. Since the company launched in 2017, its products have won more than 40 awards from publications including Allure, Cosmopolitan, O, The Oprah Magazine, Harpers Bazaar, Health, Popular Science, and InStyle.